DeCouture, a bags collection, aristocratic and creative, was founded in 2005 by Massimo Mariotti; in 2006 was promptly awarded with the winners’ crown at the “Who’s On Next” competition, conceived by Franca Sozzani, the Editor of Vogue Italia, and Altaroma to identify and promote new fashion talents. The competition has given rise to the most promising names of new Italian fashion. Since then, Massimo Mariotti has worked toward making the DeCouture brand and collection ever more appreciated by top international boutiques. He is a true connaisseur, a fashion expert, who has also worked as a design director with important brands.
DeCouture is a radically different line of bags, at once modern and classic, aiming toward the higher end of the market both in terms of taste and distribution. The collection is a sophisticated blend of styles, conceived and manufactured using artisanal techniques and the skillness of master saddlers, yet re-invented with boldness in view of the times and new trends. The materials fuse luxury and naturalness: vegetable treated lambskin, glazed natural leathers, tumbler-tanned calf. The leather, a vulnerable material unceasingly changing with age and seemingly absorbing its owner’s features, is dynamized and updated with the chain crochet. It’s a game of contrasts in which the dull, unrefined leather’s surface is lightened by the silver and golden glares of the chains. The lines unravel in balance between the soft and hard, giving way to multiples series. All this eventually turn into essential objects which are meant to last, “nouveaux classics” revealing style and elegance. A packaging made with a fancy assemblage of two vintage foulards will enforce the unicity of each piece.